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At
Fitzgerald Brunetti Productions we approach
each project with the determination to communicate the
obscure.
As a sculptor takes a faceless rock and shapes it so
as to create a human likeness, our writers, designers,
and producers work together to give a corporate agenda
an innovative and intriguing countenance.
Though some consider
it an ethically-depraved culture that puts so high
a premium upon image, in a media-saturated age presentation
reigns as an element of considerable significance.
The context your product appears in, the vague ideas
and enigmas we come to associate it with, are thus
as crucially important as whether or not the product
even works.
Why does one drink
Evian and not Poland Spring? They are both just water.
What could Pepsi offer to Coke drinkers but the same
soda by a different name? How much of a rose’s
perfume is owing to its crimson appellation?
Such, anyway, are the interrogative ambiguities that
sustain us. Visual artifices of a former age. >>
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