fbi Productions: belief, possibilities, identity

At Fitzgerald Brunetti Productions we approach each project with the determination to communicate the obscure.

As a sculptor takes a faceless rock and shapes it so as to create a human likeness, our writers, designers, and producers work together to give a corporate agenda an innovative and intriguing countenance.

Though some consider it an ethically-depraved culture that puts so high a premium upon image, in a media-saturated age presentation reigns as an element of considerable significance.

The context your product appears in, the vague ideas and enigmas we come to associate it with, are thus as crucially important as whether or not the product even works.

Why does one drink Evian and not Poland Spring? They are both just water.
What could Pepsi offer to Coke drinkers but the same soda by a different name? How much of a rose’s perfume is owing to its crimson appellation?

Such, anyway, are the interrogative ambiguities that sustain us. Visual artifices of a former age.   >>